Tuesday, October 05, 2004


For the young beer drinker who can't make up his mind, Budweiser thinks it has the answer. Budweiser's new brew, Be, pronounced "B-to-the-e," is a cross between an energy drink and a beer.

Eric Shepard, executive editor of Beer Marketer's Insights, a trade publication, said,
"You'll be able to wake up and dull the senses at the same time,"
Say what?

That might be of some benefit if one woke up in the hospital...or jail...or the morgue. Personally, when I want to wake up, I want to wake up, and when I want the senses dulled, I want the senses dulled and never the twain shall meet.

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