Sunday, April 16, 2006

Starbucks and the meaning of modern life

Once again demonstrating that American academics can get paid for almost anything, a history professor has been researching and will soon have published a book about the Starbuck's experience.
A cup of coffee is just a drink. But a frappuccino is an experience. So believes Bryant Simon, a historian who is searching for the meaning of modern life amid the round tables and comfy sofas of Starbucks coffee shops.
I have three words of advice.




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