Media Buyer Planner reports that Newsweek (Newsweak?) will drop an issue by combining August 29 with September 5 into just one issue. Newsweak, trying to put a positive spin on this, calls it a "double issue." The reason cited was falling ad revenues which are reflected by falling ad pages. For Newsweak, ad pages have fallen 15.6% this year. For the newsweekly industry as a whole, ad pages have fallen 10.5% this year. The actual drop in ad revenue, which would necessarily follow a drop in ad pages, is not specified.
TAGS: MSM, Newsweek, ad pages, double issue, ad revenue
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